The King of Facebook Ads Put Everything on the Line Before Anyone Knew His Name

Azriel Ratz didn’t start as the “King of Facebook Ads.” He started by copy-pasting content into spreadsheets for $10 an hour.

In this episode of The Proctor Effect, we trace the full journey — from part-time nonprofit employee in Israel to generating over $300 million in revenue for e-commerce brands worldwide through Facebook and Instagram ads.

Azriel breaks down the exact mindset, metrics, and strategies that took him from zero clients and no salary to scaling brands from $5,000 to $350,000 a month in ad spend. He covers the 5 numbers every business owner needs to know before running a single ad, why most agencies are structurally broken, and how he thinks about every investment — money, time, or energy — as a pure math equation.

If you’re an entrepreneur, marketer, or just someone who wants to understand how the internet economy actually works, this one is worth your time.

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